Add any and every attribute that accurately describes a feature of your business. General attributes range from the functional (wheelchair accessible) to the descriptive (black-owned business). Other attributes can only be added by Google users, and not by the business owner. Some attributes (like dine-in and take-out) are only available when your Profile falls under a certain category (like restaurant). Unlike categories, more is better, here – use as many attributes that accurately describe your business as you can. You can (and should) add multiple attributes to your Business Profile. They chose “day spa” as their primary business category, so it certainly seems like we’re on the right track. Not sure what categories to choose? Look at your competitors! For example:ĬedarHouse was the first spa I found when searching for “spa in mississauga”. If, however, we offer food and drink at our spa, we might include “Health food restaurant” – we’re keeping things healthy at MissisSPAuga. We would not include the secondary categories “Facial spa” and “Massage spa”, because our “Day spa” category covers those. We’re going to say MissisSPAuga is a day spa – we’re not at a resort, and “spa” is too generic. Depending on what my spa offers, I could choose as my primary category: Choose as few secondary categories as possible to represent other business activitiesįor example, imagine I’m the owner of a spa with a wonderfully punny name: MissisSPAuga.Be as specific as possible with your primary category.Choose the primary category that best represents your primary line of business.Google offers both Primary and Secondary categories when you’re setting up your Business Profile. An accurate address in one of the most important parts of a Business Profile on GMB. It makes it less confusing both for search engines and for your clients. It makes a certain amount of sense – your location is in the GTA, and it’s likely you want to attract customers from throughout the GTA.ĭon’t do this – list your City as Mississauga. Mississauga is your homeĪ common mistake for Mississauga businesses is to list their address as “Toronto” in their business profile. That guide is generic to the whole of the GTA – the article you’re reading right now is about optimizing your profile for Mississauga, in particular. If you haven’t, check out our guide to setting up GMB for Toronto-based businesses. This article has been written with the assumption that you’ve already set up your GMB Profile. We’re going to teach you how to improve your Business Profile, not only to boost your chances of getting into the 3-Pack, but to bolster your overall SEO efforts – not to mention improving customer experience. It’s much more eye-catching and informative than traditional search results. This is the kind of listing you want on SERPs. Their name, address, and location on Google Maps Here, you see that it’s displayed before all other search results, and contains vital information about the businesses I’m looking for, including: When you do, you might land in the coveted 3-Pack. To do that, you’ll need to optimize your GMB profile. The most important businesses for you to outcompete are other businesses in Mississauga. Google My Business (GMB) is Google’s business directory – but it offers a lot more than a traditional business directory does. And when it comes to search engines, Google is by far and away the most important player. When it comes to improving how your Mississauga business performs online, one of the most important things you can do is improve your rank on search engines.
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